Connected TV Advertising
Quick-Start Guide
The Connected TV (CTV) market has been gaining momentum over the last 12 months as more and more people have continued to choose CTV over traditional TV and, in turn, brands have started tapping into the exciting opportunities that CTV advertising presents.
And by now, you may already see connected TV advertising as an excellent choice to skyrocket your own business growth, expand your brand awareness and generate more revenue.
With such a new and emerging channel, there’s a clear need for education to ensure that businesses would fully grasp the possibilities of CTV Advertising.
And with that in mind, we did our best to produce a short guide to help you understand the opportunities that are in Connected TV advertising.
What Is Connected TV
Connected TV (CTV) is any television that connects to the internet either directly through a smart TV or through
Over-the-Top (OTT) devices and facilitates the delivery of streaming video content.
CTV
A Quick Look At CTV Advertising Opportunities
As classic TV ratings continue to drop, Connected TV advertising gives marketers a new, cost-effective and very powerful medium to expand brand awareness, skyrocket business growth and tap into brand new audiences.
The rate of connected TV growth is astronomical. In fact, 67 percent of households have connected TV and that number just continues to rise.
And such growth paired with in-depth analytics, digital precision, and lifestyle preferences are paving the way for CTV advertising and its endless benefits and opportunities.
Large Audience Getting Larger
As classic TV ratings continue to drop, Connected TV advertising gives marketers a new, cost-effective and very powerful medium to expand brand awareness, skyrocket business growth and tap into brand new audiences.
The rate of connected TV growth is astronomical. In fact, 67 percent of households have connected TV and that number just continues to rise.
And such growth paired with in-depth analytics, digital precision, and lifestyle preferences are paving the way for CTV advertising and its endless benefits and opportunities.
Targeted Advertising
CTV Advertising gives you the benefits of television (engaging high production value video storytelling with massive reach) with the targeting abilities of digital.
CTV gives you the ability to target your perfect audience by interests, geolocation, and demographics with Connected TV ads during premium, ad-supported shows provided by well-known networks.
On top of that CTV users are required to log in with their Google or Facebook accounts to use connected devices and stream OTT video content, allowing you to collect third-party data that you can later use for marketing, re-marketing, and precise segmentation of your audience.
Massive Engagement
CTV Advertising currently offers massive engagement as viewers are watching the ads all the way through, with an average completion rate of 98%, helping to raise brand awareness and the likelihood of generating a conversion.
Access to premium audiences
Over 20% of CTV ad interactions occur during primetime viewing hours of premium content, such as important sporting events.
These watch times suggest a unique audience with the potential of an impressive return.
In addition to that smart TV, users choose the content they want to watch, when they want to watch it, and how they want to interact with it.
Higher levels of control mean higher levels of satisfaction. When your audience feels like they are in control of their experience, they are more receptive to the advertised content.
Higher returns
Connected TV audiences seem to be less bothered by CTV advertising. The reason for this increased receptiveness could be that users understand that 30-second video ads are now the price of low-cost platforms.
Due to better targeting, these ads are more relevant and offer more value to the audience.
As a result, engaged and relevant audiences create a higher ROI than traditional video advertising does.
In-Depth Analytics
On top of that, you are able to leverage in-depth analytics and track and measure your Connected TV advertising campaign’s impact on your bottom line just as you would with search, display, or social advertising…
Why advertisers should be considering Connected TV Ads as part of their marketing strategy
Connected TV is a whole new way of advertising that with the help of precise targeting allows you to find the consumers you want to reach and reach them exactly when they are most responsive to your ads.
Connected TV is the next big digital channel that's very likely going to be the largest digital advertising channel... Ever.
The rate of connected TV growth is astronomical, yet it’s one of the most cost-effective forms of advertising today. The CPM, or cost per thousand impressions, on CTV, ranges from $10-15. This means that for only $15 you can literally reach over 1,000 people.
CTV advertising presents opportunities for businesses of all sizes to reach their desired audience and sell directly to them.
By leveraging CTV Ads successfully, you can significantly grow your business in a predictable and measurable fashion.
Add Connected TV advertising to your marketing playbook
Advancements in technology have completely transformed the way the world approaches television. As the number of CTV devices grows, so does the opportunity for marketers to raise brand awareness and skyrocket their business growth. Connected TV advertising adds yet another medium to get content in front of targeted and highly engaged audiences.
If you are looking to implement Connected TV Advertising in your business feel free to reach out to us to discuss how we can help you accomplish your goals.