SEO (organic search engine traffic)
Search engines like Google are starting to concentrate on high-quality content only. This means content that provides the best value to viewers. They don’t really care about the millions of backlinks to your website.
Admittedly, backlinks may still help, BUT they are not as important as when you provide highly valued content. The better your content, the better the ranking of your website in the search engines. It’s as simple as that.
In addition, make sure your website is up to date, easily laid out and mobile-friendly. Now, you don’t want potential clients to click away from your website, just because it’s difficult to navigate. So, make it easy for them to find whatever information they need.
You can still research and make use of your keywords. But, understand it’s more about how valuable your content is to the viewer than anything else.
SEO Plugins and Tools
There are some plugins and tools that you can use to your advantage. They allow you to easily optimize certain elements of your website. This helps to make your website more responsive to the search engines, which in turn increases its rankings.
Let’s take a look at some of the most important ones you can add to your WordPress website.
1. Custom 404 error page
Use the 404 error page plugin to create a customized error page for your website. This plugin tells Google that a particular page doesn’t exist anymore on your website, and needs to be removed from indexing. Visitors will see this page when they click on a link on your website that’s not available anymore. Maybe you’ve changed the link or something. Another good thing about this plugin is that it helps keep visitors on your website.
2. All in One SEO Pack
This plugin is one of the easiest SEO plugin out there. What it does, is that it helps you create a search engine friendly website. You can use it to discover new audiences and get more traffic for your website. And it’s very user-friendly.
3. Schema & Structured Data for WP & AMP
This tool adds a code to your website to help search engines return more accurate results. Millions of people search for information online every day.
So, when you add this tool to your site, it will help Google direct more visitors to your website if you’ve the relevant information they need.
4. WP Fastest Cache
WP Fastest Cache is designed to increase the performance of your website. It optimizes the page load times by storing static copy of your website pages. This minimises the number of queries needed to render your site, thereby increasing your website speed.
Setting up this plugin for your site helps it to load faster than usual. And because loading speed is used in Google ranking algorithm, this will improve your SEO ranking.
5. XML Sitemap & Google News
This tool provides search engines with the metadata associated with every content on your website. This will help search engines, like Google to find any content posted on the website. It’s most useful if you’ve a new website or is constantly updating your website content.
6. Testing Tools
For Structured data
Rick results test